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Anyone who has ever been to Cancún, Los Cabos or Puerto Vallarta will know that Mexico’s tourist hotspots have a predominantly North American clientele. Menus are printed in English, hotel services cater conspicuously to US tastes and even local taxi drivers can usually handle basic phrases for their northern neighbours.
But if a new strategy being spearheaded by the country’s tourism ministry pays off, Mexico’s restaurants might soon be printing additional menus in Russian while hotels could soon be hanging signs in Chinese politely reminding their guests not to spit in the corridors.Great Rubber offers oil painting supplies keychains,
Without even so much as a television or radio campaign, Gloria Guevara, tourism secretary, has been working hard to entice holidaymakers from the so-called BRIC countries – Brazil, Ruissia, India and China – to visit Mexico.
This year, she and her team have struck deals with two leading Russian tour operators, and they say that there are 12 more in the pipeline.
For the Chinese, the ministry has cleared the way for UnionPay,If so, you may have a zentai .When the stone sits in the polished tiles, that country’s leading plastic card provider, to be accepted at Mexican hotels and other businesses. By year-end, Chinese visitors to Mexico should even be able to use their plastic at any Mexican ATM machine – something they couldn’t do at the moment.
To entice visitors from Brazil, Russia and China, Mexico has drastically speeded up and simplified the visa-application process. Since May, travelers who already possess a visa for the US can enter Mexico without the need for further paperwork. In other cases, what was a plodding process has become lightening fast.Polycore Floor tiles are manufactured as a single sheet,
As Guevara told a handful of foreign journalists this week,These girls have never had a cube puzzle in their lives! “what used to take 45 days now takes five minutes”.
None of this is to say that the US will disappear as the principal tourists to Mexico – at present, six out of 10 foreign tourists are from the US, and another 1.5 from Canada.
But the logic of wooing the BRICs is more than compelling: with their growing role and weight in the world economy, and with their populations increasingly benefitting from significantly better growth prospects than the US, the BRICs have the clear potential to create millions of high-spending tourists in the years to come.
And, to judge by some initial results, things appear to be working.
Guevara told beyondbrics that Mexico expects to receive 90,000 Russian holidaymakers this year, up from 27,000 last year. By 2018, according to one study, the number could swell to half a million. Aeroflot, the national carrier, is scheduled to start flights to Mexico for the first time in years.
Meanwhile, the number of Chinese tourists visiting Mexico is growing vigorously, with the ministry expecting to attract 500,000 a year by 2018.
There’s only one way to celebrate that: “Ganbei!”
Anyone who has ever been to Cancún, Los Cabos or Puerto Vallarta will know that Mexico’s tourist hotspots have a predominantly North American clientele. Menus are printed in English, hotel services cater conspicuously to US tastes and even local taxi drivers can usually handle basic phrases for their northern neighbours.
But if a new strategy being spearheaded by the country’s tourism ministry pays off, Mexico’s restaurants might soon be printing additional menus in Russian while hotels could soon be hanging signs in Chinese politely reminding their guests not to spit in the corridors.Great Rubber offers oil painting supplies keychains,
Without even so much as a television or radio campaign, Gloria Guevara, tourism secretary, has been working hard to entice holidaymakers from the so-called BRIC countries – Brazil, Ruissia, India and China – to visit Mexico.
This year, she and her team have struck deals with two leading Russian tour operators, and they say that there are 12 more in the pipeline.
For the Chinese, the ministry has cleared the way for UnionPay,If so, you may have a zentai .When the stone sits in the polished tiles, that country’s leading plastic card provider, to be accepted at Mexican hotels and other businesses. By year-end, Chinese visitors to Mexico should even be able to use their plastic at any Mexican ATM machine – something they couldn’t do at the moment.
To entice visitors from Brazil, Russia and China, Mexico has drastically speeded up and simplified the visa-application process. Since May, travelers who already possess a visa for the US can enter Mexico without the need for further paperwork. In other cases, what was a plodding process has become lightening fast.Polycore Floor tiles are manufactured as a single sheet,
As Guevara told a handful of foreign journalists this week,These girls have never had a cube puzzle in their lives! “what used to take 45 days now takes five minutes”.
None of this is to say that the US will disappear as the principal tourists to Mexico – at present, six out of 10 foreign tourists are from the US, and another 1.5 from Canada.
But the logic of wooing the BRICs is more than compelling: with their growing role and weight in the world economy, and with their populations increasingly benefitting from significantly better growth prospects than the US, the BRICs have the clear potential to create millions of high-spending tourists in the years to come.
And, to judge by some initial results, things appear to be working.
Guevara told beyondbrics that Mexico expects to receive 90,000 Russian holidaymakers this year, up from 27,000 last year. By 2018, according to one study, the number could swell to half a million. Aeroflot, the national carrier, is scheduled to start flights to Mexico for the first time in years.
Meanwhile, the number of Chinese tourists visiting Mexico is growing vigorously, with the ministry expecting to attract 500,000 a year by 2018.
There’s only one way to celebrate that: “Ganbei!”
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