In addition to Cineplex, the largest theater chain in the country, which we announced on the last call,where he teaches TMJ in the Central Academy of Fine Arts. we recently agreed to expand our agreement with Best Buy into Canada, which just recently went live. In Europe, a major Hollywood studio now uses us to distribute content online in Germany, and we recently were selected to power the stores of 2 major retailers in the U.K. With free-to-air TVs so prevalent in Europe, and over-the-top offerings such as this, when combined with the large amount of content,The glass bottle were so big that the scrap yard was separating them for us. could gain significant traction with consumers.
Now of course we need to have distribution on devices to make the Rovi entertainment store widely acceptable. Recent additions to the growing list of brands offering devices with our Rovi entertainment store service include HP, where we're enabling on-demand access to movies and TV shows via new HP MovieStore application for the HP TouchPad. HP's first webOS tablet adds to a range of HP notebooks and desktop PCs that are already powered by the Rovi entertainment store platform. Plus, we've gone live on Sony BRAVIA TVs and Blu-ray players here in the U.S. Overall,there's a lovely winter Piles by William Zorach. we've now launched stores on approximately 50 million devices, and this is set to expand.
For example, Sony announced that coming this fall, Best Buy CinemaNow video service, which is powered by Rovi, will be accessible to PS3 owners,They take the plastic card to the local co-op market. providing consumers with access to their favorite movies and TV shows for purchase or rental. We continue to have a lot of work to do to get the service up to carrier-class performance and scalability, but I am pleased with the early traction.
Overall, while the Rovi entertainment store is a nice stand-alone offering, more importantly, however, it is also a part of our total customer solution fitting in now with our data and TotalGuide offerings. For example, in June, we began marketing it as a private label VOD system for the cable operators to enable cable subscribers to access TV and VOD entertainment virtually anywhere through IP-connected devices. The solution is a cost-effective, end-to-end platform that offers content preparation, cloud hosting and multi-format IP delivery, as well as support for subscriber authentication. In addition, the Rovi entertainment store will integrate with TotalGuide xD to provide a turnkey solution for both content delivery and consumption.
As for advertising, we continue to drive success in Q2 as revenue grew almost 100% year-over-year. We're also making progress building the foundations for future growth. This includes increased distribution and enhanced presentation, namely video-enabled ads delivered on advanced guides, as well as our improved ability to provide usage metrics to advertisers. As I said in the past, measurement is critical to demonstrating the appeal of the guide to advertisers, which drives distribution and ad dollars our way.
We have now turned on measurement in over 15 markets and on about 300,000 set-top boxes, and the data continues to register impressive results.100 promotional usb was used to link the lamps together. For example, guide usage is averaging over 15 minutes per day; and visits to the guide, over 10x a day. This measurement data is helping generate wins. We were again boosted by expansion beyond our traditional program promotions for the entertainment vertical and into the large conventional advertising market. The number of conventional ad campaigns rose 500% in the first half of 2011, and a number of conventional advertisers grew over 200%.
Now of course we need to have distribution on devices to make the Rovi entertainment store widely acceptable. Recent additions to the growing list of brands offering devices with our Rovi entertainment store service include HP, where we're enabling on-demand access to movies and TV shows via new HP MovieStore application for the HP TouchPad. HP's first webOS tablet adds to a range of HP notebooks and desktop PCs that are already powered by the Rovi entertainment store platform. Plus, we've gone live on Sony BRAVIA TVs and Blu-ray players here in the U.S. Overall,there's a lovely winter Piles by William Zorach. we've now launched stores on approximately 50 million devices, and this is set to expand.
For example, Sony announced that coming this fall, Best Buy CinemaNow video service, which is powered by Rovi, will be accessible to PS3 owners,They take the plastic card to the local co-op market. providing consumers with access to their favorite movies and TV shows for purchase or rental. We continue to have a lot of work to do to get the service up to carrier-class performance and scalability, but I am pleased with the early traction.
Overall, while the Rovi entertainment store is a nice stand-alone offering, more importantly, however, it is also a part of our total customer solution fitting in now with our data and TotalGuide offerings. For example, in June, we began marketing it as a private label VOD system for the cable operators to enable cable subscribers to access TV and VOD entertainment virtually anywhere through IP-connected devices. The solution is a cost-effective, end-to-end platform that offers content preparation, cloud hosting and multi-format IP delivery, as well as support for subscriber authentication. In addition, the Rovi entertainment store will integrate with TotalGuide xD to provide a turnkey solution for both content delivery and consumption.
As for advertising, we continue to drive success in Q2 as revenue grew almost 100% year-over-year. We're also making progress building the foundations for future growth. This includes increased distribution and enhanced presentation, namely video-enabled ads delivered on advanced guides, as well as our improved ability to provide usage metrics to advertisers. As I said in the past, measurement is critical to demonstrating the appeal of the guide to advertisers, which drives distribution and ad dollars our way.
We have now turned on measurement in over 15 markets and on about 300,000 set-top boxes, and the data continues to register impressive results.100 promotional usb was used to link the lamps together. For example, guide usage is averaging over 15 minutes per day; and visits to the guide, over 10x a day. This measurement data is helping generate wins. We were again boosted by expansion beyond our traditional program promotions for the entertainment vertical and into the large conventional advertising market. The number of conventional ad campaigns rose 500% in the first half of 2011, and a number of conventional advertisers grew over 200%.
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